Is a POSTRE a real feature film?

Before a film producer spends tens or hundreds of millions on a film, they want to know that the film and the story will work. For particularly complex film productions, a script and a storyboard are not enough. The entire film is shot in advance. This 1:1 scale "film sketch" is called a "Proof Of Story Reel"—or POSTRE for short.

Sometimes even better ...

You have probably already seen several films that were shot as postre without you even knowing it. Some are so good that they became hits even before the actual film — the "remake" — went into production.

The reason for this is obvious: the postre is intended to convince major studios and powerful investors. Accordingly, a lot of preparation and effort goes into selecting the script and story details.

The impartiality, fun, and "fresh" actors often give the postre a very special momentum and charm of its own.

A paradise for medium-sized investors

Due to the manageable costs, such a demo film can get shot a bunch of times; until everything's just right. And even then, the effort is so moderate compared to a big industrial production that the return on investment is often way higher than that of a remake—not in absolute numbers because of the lower overall costs, but as ROI (return on investment).

Quality is King

xray.land works with selected high-class screenwriters, directors, and film crews to produce a postre. Due to the specific objectives pursued by such a full story reel and the marketing requirements of the target project, the experts usually work under pseudonyms and the production as a white label.

Fun and opportunity for newcomers

We are always looking for talented individuals and young talent. Whether you are a creative or reproductive artist—or want to become one—please feel free to contact us.

A little more for your money

It goes without saying that a postre is an excellent tool for product placement. If you are an entrepreneur, why not let your brand and product play a role in a movie, TV show, or even a new format tailored to your product? This pays off for "small brands" just as much as it does for big players. Without advertising, unobtrusive, and always dramaturgically motivated.